ITTF announces a new partnership with Rightster

June 10, 2014
12:00 am
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The International Table Tennis Federation (ITTF) announced a new partnership with Rightster a leading global video distribution and monetisation company. Rightster already partners with a number of leading sports organisations and bodies to support the

The International Table Tennis Federation (ITTF) announced a new partnership with Rightster a leading global video distribution and monetisation company.

Rightster already partners with a number of leading sports organisations and bodies to support the monetisation and engagement of their content including the Australian Football League and SNTV. As part of their agreement with the ITTF Rightster will collaborate closely with the ITTF to develop its YouTube channel (YouTube.com/ITTFChannel) and help maximise its exposure and revenue from the channel.

The ITTF will be learning from Rightster’s advanced audience development knowledge to increase reach audience and revenues. By joining the Rightster sports network the ITTF will benefit from cross-promotion with Rightster’s extensive stable of existing International sports governing bodies which will drive further audience engagement for the organisation. In addition Rightster’s media sales team will apply their expertise to increasing revenue through cross-platform advertising and sponsorship on behalf of the ITTF.

ITTF Marketing Director Steve DAINTON stated: “With a company that has great experience in assisting channels grow and commercialise especially in the sporting digital environment we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel. We hope Rightster can now use their expertise to take our channel to the next level.”

Charlie MUIRHEAD Founder & CEO Rightster added: “The effective monetisation and distribution of sports content is an established area of focus for Rightster. We are therefore delighted to partner with the ITTF and support their YouTube presence and growth. As the need for targeted engaged audiences continues to be paramount we are looking forward to driving larger scaled relevant audiences for the ITTF.”
ITTF’s YouTube channel is currently the fourth largest of any Olympic sport with 26 million views and 55 000 subscribers.

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The European Table Tennis Union (ETTU) is the governing body of the sport of table tennis in Europe, and is the only authority recognized for this purpose by the International Table Tennis Federation. The ETTU deals with all matters relating to table tennis at a European level, including the development and promotion of the sport in the territories controlled by its 58 member associations, and the organization of continental table tennis competitions, including the European Championships.